Alan Edwards

Alan Edwards, often hailed as the "godfather of modern music PR," is a distinguished British publicist renowned for shaping the public images of some of the most iconic figures in music and entertainment. As the founder and CEO of The Outside Organisation, Edwards has represented a stellar roster of clients, including David Bowie, The Rolling Stones, The Who, Paul McCartney, Prince, Amy Winehouse, and the Spice Girls. Edwards embarked on his PR journey in the mid-1970s, initially working with punk bands like The Stranglers and The Damned. His passion for music and keen sense for storytelling quickly set him apart in the industry. Founded in 1976, The Outside Organisation became a leading PR agency under Edwards' leadership, known for its innovative campaigns and high-profile clientele. Edwards masterminded several groundbreaking PR campaigns, such as the surprise release of David Bowie's 2013 album The Next Day, which garnered widespread acclaim for its secrecy and impact. In 2024, Edwards published his memoir, I Was There: Dispatches from a Life in Rock and Roll, offering an insider's perspective on his experiences with legendary artists and the evolution of the music industry. The book delves into his personal journey, including his upbringing, career milestones, and the challenges faced in the high-stakes world of celebrity PR. Throughout his illustrious career, Edwards has received numerous accolades, including being named the number one entertainment PR professional by Record of the Day for seven consecutive years. For those interested in the intricate world of music publicity and the stories behind some of the most memorable moments in entertainment history, Alan Edwards' memoir provides a compelling and insightful read. Alan and KSM's Ian Grant have been friends, business partners and go back many many years and Alan has provided huge support to the Think Loud project.